Aaronontheweb

Hacking .NET and Startups

5 Key Themes from Microsoft on the Future of Windows and WinRT from the //BUILD Keynote

I posted this originally on The MarkedUp Analytics Blog, going to put an excerpt here and then link you to the original post.

1. “Microsoft can only win by training consumers to expect consistent behavior, availability, and synchronized data across all of their different devices”

WinRT isn’t just about tablets – it’s also about fundamentally changing the way desktop software is consumed and unifying mobile / desktop / tablet and probably console apps all under one consolidated platform.

The unification of these platforms is the future of Microsoft; training consumers to expect consistent behavior and access to data across all of their devices is the only way Microsoft will be able to dethrone Apple and Google in mobile / tablet and protect themselves in desktop / console in the long-run.

Ultimately, Microsoft is really the only company that can execute well on native software, services, and devices. They are playing to their strengths (ecosystem and platform) and are doing it well here.

Click here to read the rest of “5 Key Themes from Microsoft on the Future of Windows and WinRT from the //BUILD Keynote” on the MarkedUp blog.

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New Features We’ve Added to MarkedUp: Custom Event Reporting and Reliable Crash Logging for Windows 8 and Windows Phone 8 Developers

MarkedUp - Analytics and Insights for Windows 8 DevelopersI haven’t posted much about my startup, MarkedUp, over the past couple of weeks on this blog (although I’ve been quite busy on the MarkedUp blog) so I figured it was time for an update on the company and product itself.

To recap, MarkedUp is an analytics service designed to help Windows 8 and Windows Phone 8 developers manage and monetize their Metro applications in the Windows Store.

MarkedUp is the only analytics platform available for WinRT and Windows 8 developers that supports full compatability with both WinRT and WinJS.

So what have we been up to since we launched MarkedUp back in late September?

Other than bug fixing, collecting user feedback, and acquiring users – we went to some lengths to add a couple of important new features to MarkedUp, both of which we released this week.

New Feature: Tracking and Measuring Custom Session Events

By far the most frequently requested feature among our early beta testers, this is the one that we’re most excited about: MarkedUp’s ability to track custom events and actions unique to your application.

how to use MarkedUp to track custom session events for your Windows 8 applications 

Custom session events are something you’d want to use whenever you need to track a metric specific to your app.

Let’s suppose you’ve shipped a video game – don’t you want to know how many games or levels a user plays each time they start the application?

Or maybe you created a content-reading application like my Lolcats Professional Pro Plus application for Windows Phone 7 – don’t you want to know how many pieces of content a user consumes on average?

Custom events can be used to track both of these – simply call MarkedUp’s SessionEvent method wherever something you want to track in your Windows 8 application occurs!

New Feature: Capturing Crash Logs and Unhandled Exceptions

The Windows Store gives you the ability to look through crash dumps, all in one inconvenient, giant dump file that you have to parse yourself.

We are a little dissatisfied with that approach to crash logging and analysis, and so are many of MarkedUp’s beta users. Thus, MarkedUp now has the capability to log crashes and analyze them via our convenient reporting interface.

how to use MarkedUp to log and analyze crashes for WinJS and WinRT applications

Logging crashes using MarkedUp is really easy to set up, and we describe how to use MarkedUp to log crashes and unhanlded exceptions in WinRT and WinJS here.

How to Get MarkedUp Analytics for Windows 8 for Free

Right now MarkedUp is completely free while in beta, but we’re restricting access to the platform through the use of registration codes.

However, I think it’s about time I gave everyone who reads my blog some love.

If you want to register for MarkedUp Analytics for Windows 8 for free, click here and use the following registration code: AARONONTHEWEB

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New Change in the Windows Store TOS: Any App with the Word “Metro” in the Title is Insta-Failed

August 14, 2012 14:35 by Aaronontheweb in MarkedUp, Microsoft, Windows 8 // Tags: , , // Comments (0)

I thought this was an interesting side-effect of Microsoft’s decision to surrender on the trademark dispute around “Metro,” so I figured I would reblog this from the official MarkedUp blog.

original link: The MarkedUp Blog - New Change in the Windows Store TOS: Any App with the Word “Metro” in the Title is Insta-Failed.

And here’s an excerpt for you:

So imagine our amusement today here at MarkedUp HQ when Erik reviewed the Windows Store “Before Your Sell Your App” guidelines and discovered this gem in the section regarding how to name your Win8 applications* (emphasis ours:)

Note  Make sure your app name doesn’t include the word metro. Apps with a name that includes the word metro will fail certification and won’t be listed in the Windows Store.

Looks like our friends at MetroTwit and other popular ported WP7 applications (many of which include the word “Metro” in the title) are going to have to undergo a similar rebranding to “the New Windows UI” or whatever we’re calling Metro now.

This news makes me glad that I only stick to application names that mock the old-school way Microsoft named products!

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About

My name is Aaron, I'm an entrepreneur and a .NET developer who develops web, cloud, and mobile applications.

I left Microsoft recently to start my own company, MarkedUp - we provide analytics for desktop developers, focusing initially on Windows 8 developers.

You can find me on Twitter or on Github!

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